마케팅 아모레 퍼시픽 아기용 스킨케어 브랜드 제안(영문)

마케팅 아모레 퍼시픽 아기용 스킨케어 브랜드 제안(영문) [마케팅] 아모레 퍼시픽 아기용 스킨케어 브랜드 제안(영문).pptx 목차 1.Background - Company Introduction - Problem Identification 2. External Analysis Market Analysis - Competitor Analysis - Consumer Analysis - Growth Prospect 3. Brand Development - Brand Identity - Core Values - Products 4. Marketing Strategy - Channel - Promotion - Communication Strategy 5. Expected Results and Conclusion 본문 Biggest cosmetic company in South Korea, with 39% market share (1st) Powerful and well established brand shops (ARITAUM, ETUDE, Innisfree), with 25% market share (1st) Wide range of brands and diverse product lineup, with about 30 brands Net sales 69.3 billion won, Operation profit 14.8 billion won in the first-quarter Overseas expansion, in more than 10 countries, from France, China, Singapore to the U.S. Parents are paying More Attention to their child Expect the baby cosmetics market to enjoy Rapid Growth Customers show a High Level of Confidence in Amorepacific, Strong Position in the minds of consumers Absence of external certification standards pertain to ‘Organic Cosmetics’ Establish industry standard by partnering with the Korea Food & Drug Administration, Green Cosmetic Certified(GCC) Imported ingredients take 1~2 months to be brought into domestic market Dr, Nature will form a partnership with domestic farmhouses to be supplied with fresh natural ingredients of the highest quality Safe enough for the baby to eat, no harmful additives Use ink from beans that is harmless to the human body and recyclable containers Educate parents on ‘green’ nurturing methods Educate children about the environment through fun activates Both parents and child can experience farmhouses Raise interest and support of domestic farmhouses 본문내용 ompany Introduction - Problem Identification 2. External Analysis Market Analysis - Competitor Analysis - Consumer Analysis - Growth Prospect 3. Brand Development - Brand Identity - Core Values - Products 4. Marketing Strategy - Channel - Promotion - Communication Strategy 5. Expected Results and Conclusion 1. Company Analysis and Problem Identification 1.1 Company Introduction Biggest cosmetic