마케팅 소니 SWOT 분석을 통한 문제점 및 해결방안(영문)

마케팅 소니 SWOT 분석을 통한 문제점 및 해결방안(영문) [마케팅] 소니 SWOT 분석을 통한 문제점 및 해결방안(영문).pptx 목차 1. Introduction ofSONY 2. SWOT ANALYSIS 3. Problem & Solution of SONY 4. Conclusion 본문 ∘High brand awareness ∘Global corporation (glocalization) ∘High technical skills ∘ Big expense of key components ∘An excessive insourcing ∘An increase of purchasing power ∘A growth in internet diffusion ∘A fast growth of Asian market ∘A fast-growing competitors   ∘Deepening price competition ∘A growth of buyer power Broad product family causes profitability deterioration. : occurring interdepartment conflict of interest. -organization of interdepartment task force team -drastic choice and focus 본문내용 ion of SONY 4. Conclusion Company Logo INTRODUCTION OF SONY Akio Morita The founder of Sony “Curiosity is the key to creativity." Company Logo Electronics Game Music Movies Finance SONY Ericsson Introduction of SONY Company Logo High brand awareness Global corporation (glocalization) High technical skills strengths Big expense of key components An excessive insourcing S T O W weaknesses thre