패션경영 Victoria`s secret 빅토리아 시크릿의 4P, SWOT 분석(영문)

패션경영 Victoria`s secret 빅토리아 시크릿의 4P, SWOT 분석(영문) [패션경영] Victoria`s secret 빅토리아 시크릿의 4P, SWOT 분석(영문).pptx 목차 1.whyVictoria’s Secret 2.About company 3.4P Analysis 4.SWOT 5.Strategy 본문 American retailer of women’s wear, lingerie and beauty products. Founded in 1977 by Roy Raymond Headquarters : Columbus, Ohio, USA Revenue : $5,604 million (2009) 1000 VS store, 100 independent VS beauty stores in 2008 International expansion : Canada, Kuwait, UAE, UK (2012) They used mail-order-catalogue (element of their success) Promotion - Annual fashion show - Gift card, Angel card - Price cutting - coupon, discounting rules -seasonal promotionex)valentine’s day promotion -Korean women are big fan of VS. -High purchase loyalty -But Korean women have to buy VS over the sea, or through the proxy web site. -> It’s not easy. -So, We are planning to launch VS in Korea. 본문내용 Victoria’s secret? The 1st rank lingerie brand in U.S But !! no Victoria’s secret in Korea. There were lots of rumor that VS would open in Korea soon -> It was just rumor About company American retailer of women’s wear, lingerie and beauty products. Founded in 1977 by Roy Raymond Headquarters : Columbus, Ohio, USA About company Revenue : $5,604 million (2009) 1000 VS store, 100 independent V