2013년 8월 18일 일요일

투자론 현대자동차 기업연구(영문)

투자론 현대자동차 기업연구(영문)
[투자론] 현대자동차 기업연구(영문).docx


목차
1. Introduction of Hyundai Motor
2. The present situation
3. Information about ongoing projects
4. Conclusion


본문
(1) Labor problem
The issue of labor-management relations is the Achilles heel of the Korean economy.
First of all, big problem of the one Hyundai Motors is labor union problem.
The non-regular workers do the same jobs as regular employees but their remuneration is substantially lower. This generated great resentment and uproar in the factories

(2) Law and middle priced image
Hyundai automobiles give high performance for its price and Law and middle priced image
Hyundai has high global brand ranking in the world according to an interbrand report.
According to J.D power and associates, Hyundai is lower than the average of industry average.
It means brand value still law.


3. Information about ongoing projects

1) Global R&D Networks
Bridging the world with Hyundai Motors R&D network
Anchored by Hyundai•Kia R&D Motors Center in Korea, Hyundai is building a global R&D network spanning the US, Europe, Japan and India.
This extensive network helps Hyundai Motor develop designs and localized models that best satisfy regional markets, thereby driving its growth into a global best automaker.



본문내용
r which along with Kia comprises the Hyundai Kia Automotive Group, the world’s fifth largest automaker. It provides 190 countries with various car products. Their domestic employees are about 56,000. They also have global plants in many countries such as USA, China, and India etc. Hyundai Motor’s vision is innovation for customers and it concludes five strategies: global orientation, respect for h
 

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