목차 1.The Reason of Topic Selection 2.About Kooksoondang and
BECK’S 3.Alcohol beverage Market condition and
Kooksoondang 4.Kooksoondang’s Marketing 5.BECK’s
Marketing 6.Solutions
본문 German Beer Company – Beck’s
Brewery In the North German city of Bremen Founded in 1873 No.1 German
export beer company -> More than 100 countries
In 2009 Best
Product by Samsung, 막걸리 was ranked the 1st.
- Low price, Low alcohol
degree, and healthful !
- Supported by the Korean government,
Makgeolimarket is rapidly growing.
- In 2010 KBS soap opera ‘신데렐라 언니’,
Makgeoli was took major part. 1. Kooksoondang is a relatively newcomer to
Makgeoli market 2. Makgeoli is trend! 3. Must be different! 4. Imported
Rice problem 5. Identity of Drinks
본문내용 ROLE IN THIS
PROJECT Geun Hang BAE Reasons for topic selection Scheduling the interview
with Kooksoondang’s officer in May 15th. Hye Min LIM Doing research for
Beck’s marketing and overall business analysis. Dam Bi LEE Analyzing of
Kooksoondang’s marketing and problem. Kyoung Jin KO Analyzing Current
Korean Makgeoli marketFocusing on Kooksoondang Min Ki KIM Suggesting
alternatives of Kooksoondan
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