2013년 7월 24일 수요일

경영학국순당 시장 점유율 확대를 위한 마케팅 전략(벡스BECK`S 비교 중심)

경영학국순당 시장 점유율 확대를 위한 마케팅 전략(벡스BECK`S 비교 중심)
[경영학]국순당 시장 점유율 확대를 위한 마케팅 전략(벡스BECK`S 비교 중심).pptx


목차
1.The Reason of Topic Selection
2.About Kooksoondang and BECK’S
3.Alcohol beverage Market condition
and Kooksoondang
4.Kooksoondang’s Marketing
5.BECK’s Marketing
6.Solutions


본문
German Beer Company – Beck’s Brewery
In the North German city of Bremen
Founded in 1873
No.1 German export beer company -> More than 100 countries


In 2009 Best Product by Samsung, 막걸리 was ranked the 1st.

- Low price, Low alcohol degree, and healthful !

- Supported by the Korean government, Makgeolimarket is rapidly growing.

- In 2010 KBS soap opera ‘신데렐라 언니’, Makgeoli was took major part.
1. Kooksoondang is a relatively newcomer to Makgeoli market
2. Makgeoli is trend!
3. Must be different!
4. Imported Rice problem
5. Identity of Drinks


본문내용
ROLE IN THIS PROJECT
Geun Hang BAE
Reasons for topic selection Scheduling the interview with Kooksoondang’s officer in May 15th.
Hye Min LIM
Doing research for Beck’s marketing and overall business analysis.
Dam Bi LEE
Analyzing of Kooksoondang’s marketing and problem.
Kyoung Jin KO
Analyzing Current Korean Makgeoli marketFocusing on Kooksoondang
Min Ki KIM
Suggesting alternatives of Kooksoondan

참고문헌
www.ksdb.co.kr Kooksoondang
www.becks.com
atraktor.wordpress.com/tag/poster-design/
sydneyfestival.org.au/becks
news.kukinews.com/article/view.asp?page=1&gCode=kmi&arcid=0002355841&cp=du
blog.daum.net/hellopolicy/6979753?srchid=IIMndxax000&focusid=A_1173AA1E4BCF9B27704691
www.santinosano.it/store/images/DF_becks_366.jpg&imgrefurl
fvsf.files.wordpress.com/2007/07/becks1.jpg&imgrefurl
www.news4uonline.com/articles/20.iew.aspx





 

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