목차
1.Introduction*
2.Nexen’s recent
achievements*
3.Missions of Nexen Tire*
4.How Firm is
organized?
5.Leadership Style*
6.Types of Control*
7.Balance
Sheet*
8.Evaluation of innovative managerial practices*
9.Internal
environment*
10.Comparison HankookTire vsNexen Tire
11.External
Environments of Nexen
12.Economic Conditions
13.Legal-political
Conditions*
본문
1) Organization culture
Trust
management
Marry parker Follett
Hawthorne effect
eco-friendly
management
2) Ethics management
3) Strategy
Differentiation :
visit-marketing
System management
- New Factory in Chang Nyung is now
under construction
- Good reputation (A/S service)
- Improved R&D
(tripled no. of researchers)
- Variety of Strategies
- Suitable economic
conditions
본문내용
4
Nexen
Introduction*
Nexen’s
recent achievements*
Missions of Nexen Tire*
How Firm is
organized?
Leadership Style*
Company Heroes:
Byung-Woo Lee,
Hyun-Bong Lee, Hong Jong Man
Emphasis on Environmental
motivation
Effective Organizational Communication
Downward
communication
Upward communication
Types of Control*
Three types of
control:
Feedfoward Control
Financial Control
Operational
Cont |
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