경영학 유한킴벌리의 녹색경영-기업의 사회적 책임(CSR)을 중심으로(영문)
[경영학] 유한킴벌리의 녹색경영-기업의 사회적 책임(CSR)을 중심으로(영문).pptx |
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목차 1.Intro.-Do you know Yuhan-Kimberly? 2.The spirit of
Yuhan-Kimberly’s founder. 3.Birth of Yuhan-Kimberly 4.Competiveness
ofYuhan Kimberly 5.Yuhan – Kimberly ‘s
welfare. 6.Yuhan-Kimberly’s win-win policy 7.What is CSR? 8.The CSR
activities of Yuhan-Kimberly 9.The effect that CSR has on Yuhan-Kimberly and
its effect on society and companies 10.The Comparative analysis for CSR of
Yuhan-Kimberly and CSR of other companies 11.Limitation and supplement for
Yuhan-Kimberly’s CSR 12.The future
ofYuhan-Kimberly 13.Conclusion 14.Bibliography
본문
Mr. Yu
il han : The man of strong conviction.
The former contribution to
society of enterprise.
Return the profits of enterprise to the
community. Infantile hygienic goods : Diaper(Huggis), Skin care goods(Green
Finger) Feminine hygienic goods : Hygienic band(White, etc) Family
hygienic goods : Toilet paper(Kleenex, etc)
Yuhan-Kimberly holds an
international symposium about environment, lifelong
education.
본문내용 rly? The spirit of Yuhan-Kimberly’s
founder. Birth of Yuhan-Kimberly Competiveness of Yuhan
Kimberly YuhanKimberly ‘s welfare. Yuhan-Kimberly’s win-win policy What
is CSR? The CSR activities of Yuhan-Kimberly The effect that CSR has on
Yuhan-Kimberly and its effect on society and companies The Comparative
analysis for CSR of Yuhan-Kimberly and CSR of other companies Limitation and
supplement
f
참고문헌 www.kimberly-clark.com www.yuhan-kimberly.co.kr Korea
Management Association Consulting -www.kmac.co.kr 정혜원(2004), <대한민국
희망보고서 유한킴벌리>, 서울 : 거름 신강균(2003), “기업의 사회적 책임활동의 효과에 관한 연구, 유한킴벌리의 KKG 캠페인
20년 활동 사례를 중심으로”, 광고학연구 제14권 5호 시작쪽수 205p. 전체쪽수 17p. 1225-0554 KCI 등재
신강균(2004), “기업캠페인과 브랜드자산 가치와의 상관관계 연구 : 유한킴벌리 사례를 중심으로”, 교수논총 제20호 (2004)
pp.56-80 1225-2050 Newspaper “Hankyoreh”, 2009-12-10
-www.hani.co.kr 한겨례 2009/12/10-
http://www.hani.co.kr/arti/economy/economy_general/392700.html Yuhan-Kimberly
2009 Sustainability Summary Report The book : The story of Yu il-han written
by Cho young-kwon. The book : Understanding Business written by
NICKELS.MCHUGH.MCHUGH. The book: report of koreas hope Yu-han Kimberly”
written by Hye won Jung 신강균(2000), “기업 PR캠페인이 브랜드 자산가치에 미치는 영향 연구”, 한국광고학보,
2000년 가을 제2-2호 최인철 외(2002), “재인식되는 기업의 사회적 책임”, 삼성경제연구소 연구보고서
www.adic.co.kr http://rokmoon.com/104728411 산림청(www.foa.go.kr)
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