경영학 유한킴벌리의 녹색경영-기업의 사회적 책임(CSR)을 중심으로(영문)

경영학 유한킴벌리의 녹색경영-기업의 사회적 책임(CSR)을 중심으로(영문) [경영학] 유한킴벌리의 녹색경영-기업의 사회적 책임(CSR)을 중심으로(영문).pptx 목차 1.Intro.-Do you know Yuhan-Kimberly? 2.The spirit of Yuhan-Kimberly’s founder. 3.Birth of Yuhan-Kimberly 4.Competiveness ofYuhan Kimberly 5.Yuhan &#8211; Kimberly ‘s welfare. 6.Yuhan-Kimberly’s win-win policy 7.What is CSR? 8.The CSR activities of Yuhan-Kimberly 9.The effect that CSR has on Yuhan-Kimberly and its effect on society and companies 10.The Comparative analysis for CSR of Yuhan-Kimberly and CSR of other companies 11.Limitation and supplement for Yuhan-Kimberly’s CSR 12.The future ofYuhan-Kimberly 13.Conclusion 14.Bibliography 본문 Mr. Yu il han : The man of strong conviction. The former contribution to society of enterprise. Return the profits of enterprise to the community. Infantile hygienic goods : Diaper(Huggis), Skin care goods(Green Finger) Feminine hygienic goods : Hygienic band(White, etc) Family hygienic goods : Toilet paper(Kleenex, etc) Yuhan-Kimberly holds an international symposium about environment, lifelong education. 본문내용 rly? The spirit of Yuhan-Kimberly’s founder. Birth of Yuhan-Kimberly Competiveness of Yuhan Kimberly YuhanKimberly ‘s welfare. Yuhan-Kimberly’s win-win policy What is CSR? The CSR activities of Yuhan-Kimberly The effect that CSR has on Yuhan-Kimberly and its effect on society and companies The Comparative analysis for CSR of Yuhan-Kimberly and CSR of other companies Limitation and supplement f 참고문헌 www.kimberly-clark.com www.yuhan-kimberly.co.kr Korea Management Association Consulting -www.kmac.co.kr 정혜원(2004), <대한민국 희망보고서 유한킴벌리>, 서울 : 거름 신강균(2003), “기업의 사회적 책임활동의 효과에 관한 연구, 유한킴벌리의 KKG 캠페인 20년 활동 사례를 중심으로”, 광고학연구 제14권 5호 시작쪽수 205p. 전체쪽수 17p. 1225-0554 KCI 등재 신강균(2004), “기업캠페인과 브랜드자산 가치와의 상관관계 연구 : 유한킴벌리 사례를 중심으로”, 교수논총 제20호 (2004) pp.56-80 1225-2050 Newspaper “Hankyoreh”, 2009-12-10 -www.hani.co.kr 한겨례 2009/12/10- http://www.hani.co.kr/arti/economy/economy_general/392700.html Yuhan-Kimberly 2009 Sustainability Summary Report The book : The story of Yu il-han written by Cho young-kwon. The book : Understanding Business written by NICKELS.MCHUGH.MCHUGH. The book: report of koreas hope Yu-han Kimberly” written by Hye won Jung 신강균(2000), “기업 PR캠페인이 브랜드 자산가치에 미치는 영향 연구”, 한국광고학보, 2000년 가을 제2-2호 최인철 외(2002), “재인식되는 기업의 사회적 책임”, 삼성경제연구소 연구보고서 www.adic.co.kr http://rokmoon.com/104728411 산림청(www.foa.go.kr)