jimmychoo(지미추) 패션마케팅전략분석(영문레포트)

jimmychoo(지미추) 패션마케팅전략분석(영문레포트) 지미추.ppt 목차 1.Introduction 2.4P 3.Advertisement – Magazine 4.Sex and the City 5.The Devil Wears Prada 6.Celebrity Marketing 7.SWOT 8.Evaluation 본문 Jimmy Choo (周仰傑) Born in Malaysia in 1961. Made his first shoe when he was 11. Graduated from Cordwainers` Technical College in London In 1986, they began manufacturing custom-made shoes Professional shoemaker for the House of Windsor In 1996, launching ‘Jimmy Choo’ ready-made shoes. Jimmy Shoe as nickname. “It does not matter what you are wearing - if you have a good shoes and good bag, you will look all right.” - Jimmy Choo 본문내용 elebrity Marketing SWOT Evaluation 1. Introduction 1996. launched by Tamara Mellon and Jimmy Choo. 2001, 8. a new partnership with Equinox Luxury Holdings Ltd. 2001-2003. opened twenty six new stores. 2003. introduced both handbag and small leather goods collections. 2004, 8. opened a store in Korea. 2007. over 60 branded stores in many of the worlds top locations 1. Introduction Jimmy Cho 하고 싶은 말 팀과제로 작성한 파워포인트 발표자료입니다 본 자료는 신촌 Y대 경영대학 수업 기말과제로 제출하여 A+를 받았던 리포트입니다 한학기동안 6명의 조원들이 많은 브레인스토밍을통해 열과성의를다해 만들었습니다. 인터넷으로 검색한자료가 아니라 조원들과의 토론을통해 직접 작성한 자료입니다. 그래서 여기서 판매되는다른 레포트랑 중복되는내용이 전혀없는레포트입니다. 많은도움될겁니다^-^