마케팅 ASAHI 아사히 맥주 마케팅전략(영문)

마케팅 ASAHI 아사히 맥주 마케팅전략(영문) [마케팅] ASAHI 아사히 맥주 마케팅전략(영문).ppt 목차 1. Orientation 2. History 3. Market Share 4. Strategy 5. competitor 6. conclusion 본문 ASAHI BREWERIES.,LTD “Pursuing high level of quality and integrity” “Contributing to the promotion of healthy living and the enrichment of society worldwide” Unprecedented challenge spirit Hikuchi hirotaro(1986~1992) Unique, creative beer Do not imitate at all Asking competitors the way how to improve their products 1892.5Asahi Beer is launched 1949.9Asahi Breweries is established 1958.9Asahi introduces Japan’s first canned beer, under the Asahi label 1987.3 Asahi Super Dry, is launched 1987.6 Asahi concludes an agreement wit Haratow Farms, of Germany. 본문내용 1.ORIENTATION ASAHI BREWERIES.,LTD “Pursuing high level of quality and integrity” “Contributing to the promotion of healthy living and the enrichment of society worldwide” Unprecedented challenge spirit Hikuchi hirotaro (1986~1992) Unique, creative beer Do not imitate at all Asking competitors the way how to improve their products Why ASAHI Beer? Revolutionary development of the ‘Karakuch