경영학 에버랜드 서비스 마케팅 사례(영문)

경영학 에버랜드 서비스 마케팅 사례(영문) [경영학] 에버랜드 서비스 마케팅 사례(영문).pptx 목차 Slected company - everland About everland BCG Matirix Competitor Analysis 7p - Product 7p - Promotion 7p - Place 7p - Process 7p - Physical evidence 7p - People Tangible Spectrum Gap - provider Gap3 Continuum of Evaluation for Different Types of Product Perceived Risk Risk reduce strategy Service Quality Dimension Where does this service idea come from? New Service from Edu-club Service Blueprint Customer wating time management Pricing strategy 본문 - focusing on customer-friendly strategy train their every employees in every service area Everland employees call customer as 손님 not 고객 provides customized membership ex. premium membership, senior membership , babymembership Safari, Flower festival, Indoor water park ‘Caribbean bay’ The workers are the people who knows better than anyone that what we need, cutting off unnecessary items Consist with field workers and with their ideas innovation 본문내용 ous service strategies About everland Everland year established 1976, "자연농원" location 경기도 용인 business areas golf club, museum, Logistic and leisure sales 2800억 employees 1600 Industry analysis three big themeparks in korea have most of marketshare. BCG Matirix Competitor Analysis Lotte World Seoul Land * Everlands strength * Everlands weakness - Most prefered theme park in korea - Less se