경영학 도요타 프리우스와 하이브리드(영문)

경영학 도요타 프리우스와 하이브리드(영문) [경영학] 도요타 프리우스와 하이브리드(영문).pptx 목차 1.Brand Philosophy 2.The Nuts and Bolts of the Prius 3.The most importantimprovement 4.A Runaway Success 5.The strong demand for the Prius 6.Reason for success Of Prius 7.Analyzing the Marketing Environment 8.SWOT Analysis 9.Suggestion 본문 Demographic - American who concern about environmental problems and who are rich Economic - The gap between the rich and the poor is ever widening Natural - Lack of oil supply Technological - Competing companies invest in hybrid Political - Some state are offering benefits to hybrid users Cultural - Consumers like their green cars very green Demographic - Target marketing Economic - Toyota has also introduced a "standard" version of the Prius Natural - Toyota developed hybrid car before other competing companies developed it. Technological - The prius was an increase in fuel efficiency Political - Using this advantage to promote hybrid Cultural - Recover the price premium and save consumers money after five years and 75,000miles Toyota decide global recall of newest Prius model because of potential problemswith its brakes 본문내용 s combines a gas engine with and electric motors The original Prius A small, dull design Total of 114 horsepower The second-generation Prius The interior was roomy and practical, with plenty of storage space. A modest power increase. In 7 colors It also provided expensive touches A seven-inch energy monitor The original Prius The second-generation Prius The most important improvement 42 60