2013년 10월 25일 금요일

마케팅전략 아마존 닷컴 사례분석(영문)

마케팅전략 아마존 닷컴 사례분석(영문)
[마케팅전략] 아마존 닷컴 사례분석(영문).ppt


목차
Introduction
Brief Summary
E-commerce Environment
History of Amazon.com
Current Market Position
Analysis
External Analysis
Customer Analysis
Competitor Analysis
Internal Analysis
Performance Analysis
SWOT Analysis
Conclusion
Alternative strategies
Strategy we choose



본문
Introduction Brief Summary


Amazon.com :
Representative Global E-commerce business



various factors of each culture
Strong logistics structure
Cooperative suppliers
Technical ability


History of Amazon.com
Amazon’s Vision

“Our vision remains being Earth’s most customer-centric company, the best place for customers to find and discover anything they want to buy online. While we continue to see improvements in all of our businesses, we are especially pleased with the profitability in our US segments.”
- Amazon.com (2000)


본문내용
ment
History of Amazon.com
Current Market Position
Analysis
External Analysis
Customer Analysis
Competitor Analysis
Internal Analysis
Performance Analysis
SWOT Analysis
Conclusion
Alternative strategies
Strategy we choose
*

Amazon.com :
Representative Global E-commerce business
Introduction Brief Summary
various factors of each culture
Strong logistics structure
Cooperative suppliers
Technical
 

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