목차
Introduction
Brief Summary
E-commerce
Environment
History of Amazon.com
Current Market
Position
Analysis
External Analysis
Customer Analysis
Competitor
Analysis
Internal Analysis
Performance Analysis
SWOT
Analysis
Conclusion
Alternative strategies
Strategy we
choose
본문
Introduction Brief Summary
Amazon.com
:
Representative Global E-commerce business
various factors of
each culture
Strong logistics structure
Cooperative
suppliers
Technical ability
History of Amazon.com
Amazon’s
Vision
“Our vision remains being Earth’s most customer-centric company,
the best place for customers to find and discover anything they want to buy
online. While we continue to see improvements in all of our businesses, we are
especially pleased with the profitability in our US segments.”
- Amazon.com
(2000)
본문내용
ment
History of Amazon.com
Current Market
Position
Analysis
External Analysis
Customer Analysis
Competitor
Analysis
Internal Analysis
Performance Analysis
SWOT
Analysis
Conclusion
Alternative strategies
Strategy we
choose
*
Amazon.com :
Representative Global E-commerce
business
Introduction Brief Summary
various factors of each culture
Strong logistics structure
Cooperative suppliers
Technical
|
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