마케팅 미샤의 온라인 마케팅 전략(영문)

마케팅 미샤의 온라인 마케팅 전략(영문) [마케팅] 미샤의 온라인 마케팅 전략(영문).ppt 목차 1.Introduction 2.SWOT Analysis 3.STP Strategy 4. 4Ps 5.Rivalry and Risk in Internet MKTG 6.Vision /Future 본문 Now, I’d like to explain about the STP Strategy. First, market segmentation!! We divided into the market with 3 categories. Demographic- there is a market of teenagers aged between 15 to 23 years old.And groups with high purchasing power aged above 30. Purpose of the purchase- Low price with fair quality, trend, and product design are the main factors that affect the purchase. Lifestyle- these days consumers are pursuing more diverse and new products. And compared to the past % of teenagers purchasing make-up products continuously has grown. To build an internet Communityfocusing on women To build strong Communicationwith beautynet members To build image of Asian Beauty Crator Enjoyable Internet community with various contents Beautynet Shopping Mall Multi-website with integration of online & Off-line website Menus are not organized (lack of consistency) 2)Contents are not differentiated Interface Designs looks too complicated PRICE Offer product for 3,300 Won Minimize the bubbles in price by reducing the cost of packing, advertising, distribution. Offer relatively low price PRODUCT Apply the trend of cosmetics through ideas from members as a prosumer Maximize the quality from consistent development Offer segmented product – skin type 본문내용 t in enhancing beauty rather than an indulgence. Since its initial launch on the internet in 2000, Missha has carried this simple idea forward by offering affordable products whose value lies in the contents rather than the packaging. * History This is the brief history. In 2000 미샤’s online brand was launched and online 뷰티넷 service was started. 2001, products were sold through online 뷰티넷 2003 #o