APPLE 애플 마케팅 분석(영문)

APPLE 애플 마케팅 분석(영문) APPLE 애플 마케팅 분석(영문).hwp 목차 1. Executive summary 2. Company description 3. Strategic Focus and Plan 4. Situation Analysis 5. Market - Product focus 6. Marketing Program 7. Financial Data and Projections 8. Organization 9. Implementation Plan 10. Evaluation and Control 본문 (2) Aggressiveness/Achievement Apple set aggressive goals and drive themselves hard to achieve them. Apple recognize that this is a unique time, when their products will change the way people work and live. It is an adventure, and Apple are in it together. (3) Positive Social Contribution Apple build products that extend human capability, freeing people from drudgery and helping them achieve more than they could alone. But beyond that, Apple expect to make this world a better place to live. As a corporate citizen, Apple wish to be an economic, intellectual, and social asset in communities where Apple operate. (4) Innovation/Vision Apple built their company on innovation, providing products that were new and needed. Apple accept the risks inherent in following their vision, and work to develop leadership products that command the profit margins Apple strive for. (5) Individual Performance Apple expect individual commitment and performance above the standard for their industry. Only thus will Apple make the profits that permit them to seek their other corporate objectives. Each employee can and must make a difference. In the final analysis, individuals determine the character and strength of Apple. (6) Team Spirit Teamwork is essential to Apples success, for the job is too big to be done by one person. Individuals are encouraged to interact with all levels of management, sharing ideas and suggestions to improve Apples effectiveness and quality of life. It 본문내용 Plan 4. Situation Analysis 5. Market - Product focus 6. Marketing Program 7. Financial Data and Projections 8. Organization 9. Implementation Plan 10. Evaluation and Control Table or Contents 1. Executive summary Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand. Actually although they are 참고문헌 11. Reference www.apple.com/kr www.applematters.com www.club.cyworld.com/ipod www.seri.org  www.ilounge.com www.kisdi.re.kr www.withipod.net www.kotra.or.kr IDC, Credit Suisse(2006) 애플의 방식 - 제프리 크루이상크, 정준희 역, 더난출판사, 2007 컬트브랜드의 탄생, 아이팟 - 리앤더카니, 미래의 창, 2006 스티브 잡스의 창조 카리스마 - 김영한. 리더스북. 2006 온라인 음악의 최강자 애플의 iPod 와 iTunes - emars, 2005 iCon 스티브 잡스 - 윌리엄 사이먼저. 민음사, 2005 정보통신정책 제18권16호 통권400호 How Apple works: Inside the worlds biggest startup - Fortune Tech -Report by Doris Burke http://tech.fortune.cnn.com/2011/08/25/how-apple-works-inside-the-worlds-biggest-startup/ http://www.marketingminds.com.au/branding/apple_branding_strategy.html