목차
1. Introduction of eBay
2. 3C Analysis for
differentiation
3. A SWOT Analysis
4. Business Strategy
1) Strategic
alliance with AOL
2) Strategic alliance with Google
3)
M&A
M&A in Korea – Auction
4-1) The failure in
China
4-2) The failure in Japan
5. Recommendation
본문
The
first-mover of online auction
The biggest network of online auction in the
world
Inimitable auction system
Absence of powerful competitors
A
reliable safety device
The lost reputation through impractical
M&A
People think auction process is complicated
Negative image of
auction
Sellers strain at increase of fees
Rapid growth of
e-commerce’s trade volume
Possibility of entering into other kinds of
auction
industries through expanding its brand
Synergy effect through
alliance
Vitalization of auction market
본문내용
an
Jose in 1995
by computer programmer Pierre Omidyar
eBay originates from
the garage sale in U.S
World leading online auction and shopping
company
In 2010, the total worth of goods sold on eBay
was $62 billion
more than $2,000 every second.
2. 3C Analysis for
differentiation
introduction
3C analysis
swot
Business
strategy
recommendation
1st C : Customer
Global Coverage
eBay have
advanced int |
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