마케팅 SPAO 스파오 마케팅 전략 제안(영문)

마케팅 SPAO 스파오 마케팅 전략 제안(영문) [마케팅] SPAO 스파오 마케팅 전략 제안(영문).pptx 목차 1.Market analysis 2.SPAO, Competitors analysis 3.Designing Market strategy 4.Implementing Market strategy 5.Budget 본문 - Fits clothes on Korean - Makes goods base on Customized pattern of Korea(E-Land) - Ideal clothes for Korean Use functional fabrics which fit for purpose - Use various and high quality materials which fit for purpose Vice-president Park said “we could launch SPAO with reasonable price because we could get high quality materials and use outsourcing through E-land factories among the world such as Vietnam and Sri Lanka.” H&M - Reasonable price as mid-low - Creative collaborations with famous fashion designers CONTESTS Qualification :5 ~ 10 peoples in a team Subject : let’s feel youthfulness! Contents : fashion concepts with SPAO goods ( ex. beach fashion, airport fashion 등) Form : Free Date : 2011.05.01 ~ 2011.05.31 Announcement: 2011.06.10 Evaluation : number of recommendation on board (SPAO homepage) + evaluation by judges Prize : 1st – support for group t-shirt and MT(30원) 2nd - support for group t-shirt and MT( (20원) 3rd - support for group t-shirt and MT( (10원) Receipt & Inquiry: http://local.paran.com/ 본문내용 lementing Market strategy Budget SPA brand Market Condition 1996 2000 2002 2004 2006 2008E -27 0.1 25.1 -6.1 7.7 -5.5 4.3 7.0 2.3 3.7 5.7 출처 : 하나 금융 연구소(2008), 국내의류 유통구조의 변화와 그 배경 자료원 : 통계청, 한국은행 100 100 180 220 260 (천억원) -30 -10 0 10 30 20 20 (YoY, %) 의류시장규모 성장률 SPA brand Market Condition 2010 2011 Brands Number of stores Sales goal (100mil) Number of stores Sales goal (100mil) Uniqulo 52 2,300