마케팅 원론 부대찌게 전문점 `더함 THE HAM` 마케팅 전략(영문)

마케팅 원론 부대찌게 전문점 `더함 THE HAM` 마케팅 전략(영문) [마케팅 원론] 부대찌게 전문점 `더함 THE HAM` 마케팅 전략(영문).pptx 목차 1.About ‘The Ham’ and Symptoms 2.Marketing Problems & Research Objectives 3.Research Methods 4.Data Analysis Competitor Analysis 4P Analysis 5.Suggestions 6.Limitations 본문 A few customers the average number of customers per day is around 30 (cf: Biya has between 150 and 200 customers per day on average) Low net profit a net profit of 100,000 KRW per day (8000 KRW per hour) Convenience Sampling (On/offline) Target population : all KU students in the Anam campus. 179 validsamples out of 200 surveys after disregarding surveys including blanks and/or insincere answers. Open-ended questions, likert scale, semantic differential, and multiple choice questions. In-depth interviews. “It’s not too salty, and fits my taste”. “Although I don’t feel like I’m eating something that is good for me when I eat 부대찌개, it is good to know that the food I’m eating does not contain MSG.” “I don’t particularly consider it. I also think that the ingredients of 부대찌개 such as ham and sausages are not that good for your health.” It is not that attractive as the manager expected 본문내용 & Research Objectives Research Methods Data Analysis Competitor Analysis 4P Analysis Suggestions Limitations The Ham Project Ⅰ. About ‘The Ham’ Observational method The Ham Project Ⅰ. Symptoms A few customers the average number of customers per day is around 30 (cf: Biya has between 150 and 200 customers per day on average) Low net profit a net profit of 100,000 KRW per day (8000 KRW per hour